Category Archives: Companies

Spotify Acquires Online Music Game Heardle

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The big-name streaming app Spotify has just acquired musical guessing game Heardle.

In a similar style to the popular Wordle game, players in Heardle try to guess the names of songs based on hearing the first note. After each guess, additional notes are played to help users identify the song, until the allotted six chances are up. Since the buyout, players can listen to the full song on Spotify once they’ve used all their guesses.

But, the deal has left some avid fans displeased. Many complain that their stat records have been wiped out. Others are frustrated they can’t play at all anymore, as the game is now available only in the US, UK, Canada, Ireland, Australia, and New Zealand.

While acknowledging the slip-ups that have occurred in the initial days following the acquisition, Spotify also explained the company’s hopes and plans for the new deal. The app will remain free and the interface will not change. Heardle will continue to be further integrated into the Spotify platform, facilitating the opportunity for listeners to connect more with the artists they love and to interact with friends.

As with most new endeavors, there are some small bumps in the road and a whole lot of excitement and potential.

Kellogg to Split into Three Companies

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The famed food manufacturing company Kellogg has announced that it will be splitting into three independent companies. The first will consist of Kellogg’s (K) North America cereals, the second is snacks, and the third is a new “pure-play plant-based foods company,” a shootoff of its MorningStar Farms brand.

The announcement from the 116-year-old iconic business comes a decade after Kellogg acquired Pringles. That sale was the beginning of a shift from a focus on cereals to snacks, following people’s tendencies to eat on the go and between meals.

In explaining the company’s decision, CEO Steve Cahillane affirmed that the move gives the chance for each spinoff to unlock its full potential. In an effort to grow shareowner value, splitting the business into individual entities enables each to realize the possibilities of its specific product line and reach appropriate financial goals.

The snack breakoff is destined to be the largest of the three, with over $11 billion in sales last year – 60% of sales coming from Pop-Tarts, Nutri-Grain, Cheez-It, and Pringles.

The new business split up is scheduled to be completed by the end of 2023.

Honda and Sony Collaborate to Build EVs

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In an exciting revelation, Honda and Sony have just announced plans to partner up and develop electric cars. The two Japanese companies have not yet announced the name of their upcoming entity. The vehicles will be manufactured in Honda’s facilities and Sony will provide the mobility service platform. Their goal is to team together this year and begin selling the first car in 2025.

While the joint venture is unique, the announcement is not entirely surprising, as there has been an international push for zero emission vehicles as well as systems that provide more advanced features. This gives tech companies like Sony an opportunity to enter the automobile market. Sony CEO Kenichiro Yoshida reiterated the vision, remarking: “In the joint venture, we would like to lead the mobility evolution by combining our technology and experience with Honda’s long experience in mobility development and vehicle body manufacturing technologies.” When asked about the possibility of others joining the partnership, Honda CEO Toshihiro Mibe responded, “In the future, we would like to expand our business with an open mindset,” while adding that the focus remains on building the electric car model for now.

Brooklyn Commons: For Business and Pleasure

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Brooklyn Commons is the new name of the Brookfield Properties 16-acre business and cultural campus between Flatbush Avenue and Jay Street. Once named MetroTech Center, Brooklyn Commons has everything: offices for rent, trendy eateries, cultural programming, lush parks, and inviting open spaces. With an investment of $50 million, three Brooklyn Commons buildings are being overhauled and outfitted with new lobbies, terraces, and retail spaces on the entrance level.

Brooklyn Commons
Brooklyn Commons campus map

The renovations also include Brooklyn Commons Park, the 3.5-acre public park at the heart of the campus. With an ice skating rink that is open now, and new seating and lounging areas planned for the future, the space is already a great option for a day out. Brooklyn Commons also offers cultural programming for the public. The Arts Brookfield program at Brooklyn Commons has a robust schedule of educational lectures, art exhibits, film viewings, theater performances, concerts, food festivals, and holiday festivities.

A Reason to Raise Your Spirits

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Beam Suntory, one of the largest producers of distilled beverages in the world, has been working to shift its image to higher-end spirits. Its popular Knob Creek bourbon has sported a new look for the past three years, with an updated label design that has brought back its nine-year age statement, and a new line of 12-year and 15-year versions of the whisky. While prices once ranged from $25 to $50 per bottle, prices are now anywhere from $36 to $200. Following the company’s conscious efforts to step into the higher-end market, international sales reportedly rose 11% in 2021.

CEO Albert Baladi said in an interview: “Two years ago, in 2020, we weren’t as affected as a lot of companies, so the bounce back isn’t as strong as some of the other numbers that you’re still seeing, but still I think double-digits against 2019 is quite powerful.” Baladi continued to explain that the spirits industry generally does well even in times of economic crisis, and that raising prices encourages the company to continue upgrading its beverages. An advantage has been that customers are less sensitive to price hikes made to counterbalance inflation, as they’re pleased to pay more for higher-end drinks.

Ready to tap into another beverage line, Beam Suntory has announced plans to expand its ready-to-drink cocktail line and has partnered with Sam Adams brewer Boston Beer. Although unexpected, this trendy market line has proven lucrative and ranked as the fasting growing of any spirit category, according to the Distilled Spirits Council of the U.S. Beam Suntory’s premixed brands Sauza and Truly Vodka will be released this spring.