In an exciting revelation, Honda and Sony have just announced plans to partner up and develop electric cars. The two Japanese companies have not yet announced the name of their upcoming entity. The vehicles will be manufactured in Honda’s facilities and Sony will provide the mobility service platform. Their goal is to team together this year and begin selling the first car in 2025.
While the joint venture is unique, the announcement is not entirely surprising, as there has been an international push for zero emission vehicles as well as systems that provide more advanced features. This gives tech companies like Sony an opportunity to enter the automobile market. Sony CEO Kenichiro Yoshida reiterated the vision, remarking: “In the joint venture, we would like to lead the mobility evolution by combining our technology and experience with Honda’s long experience in mobility development and vehicle body manufacturing technologies.” When asked about the possibility of others joining the partnership, Honda CEO Toshihiro Mibe responded, “In the future, we would like to expand our business with an open mindset,” while adding that the focus remains on building the electric car model for now.