Category Archives: Brands

Kellogg to Split into Three Companies

The famed food manufacturing company Kellogg has announced that it will be splitting into three independent companies. The first will consist of Kellogg’s (K) North America cereals, the second is snacks, and the third is a new “pure-play plant-based foods company,” a shootoff of its MorningStar Farms brand.

The announcement from the 116-year-old iconic business comes a decade after Kellogg acquired Pringles. That sale was the beginning of a shift from a focus on cereals to snacks, following people’s tendencies to eat on the go and between meals.

In explaining the company’s decision, CEO Steve Cahillane affirmed that the move gives the chance for each spinoff to unlock its full potential. In an effort to grow shareowner value, splitting the business into individual entities enables each to realize the possibilities of its specific product line and reach appropriate financial goals.

The snack breakoff is destined to be the largest of the three, with over $11 billion in sales last year – 60% of sales coming from Pop-Tarts, Nutri-Grain, Cheez-It, and Pringles.

The new business split up is scheduled to be completed by the end of 2023.

Neil Cole Iconix Founder Introduced A New Online Shopping Experience

Neil Cole, the award-winning branding pioneer, founder of the Iconix Brand Group changed the way people shop online when he founded Next Retail Concepts – shoppers experienced an immersive experience online – and could actually feel like they are in the store. We’ve all shopped online, virtually the entire world understands how online shopping works and probably experienced doing so during the COVID-19 pandemic. But not everyone has been able to have an immersive experience of feeling like you’re in the store and actively shopping while online. As Neil Cole Iconix founder explains, “Our proprietary technology transforms the traditional eCommerce landscape within our innovative platform to create exciting and engaging immersive shoppable experiences that tell a brand story. This is a dynamic new way to shop.” Neil Cole launched the platform originally with Fred Segal and Mastercard, the shopping experience premiered at 29Rooms in Los Angeles and enabled shoppers to browse the physical store at Fred Segal with features that are similar to Google’s Street View. A shopper virtually enters a store and to navigates throughout the physical space to products of interest and clicks on products for details. Explaining how unique Next Retail Concepts is, Neil Cole said, “This experience engages the user on a deeper level and tells a better brand story. It’s like a virtual pop-up that you get to navigate yourself through to create a unique, personalized journey.” The future of shopping has arrived – and it’s certainly looking exciting!