Alison Meadows has a PHD in Economic Trends in Modern Times and is a known writer who focuses on hedge fund investments. Meadows, her husband, and three kids live in Boston, where she grew up and attended college. Contact Alison at alison[at]businessdistrict.com
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iPhone users know that sensitive information such as credit card numbers and stored passwords are kept safe behind a passcode. But what if a thief discovers the code?
In an effort to increase security, Apple is currently beta testing a new feature which will serve as an extra layer of protection for sensitive data that is stored on the iPhone.
The Stolen Device Protection feature aims to safeguard iPhone users by requiring biometric authentication, such as face scan or fingerprint, before granting access to data or allowing modifications to information within the device. That way, if the passcode is compromised, the thief will still not be able to steal passwords or credit card information.
In fact, if the iPhone user wishes to perform sensitive actions such as adding or removing biometric scanning or changing a password, they will be asked to scan their face/fingerprint, and then they must wait for one hour before rescanning. Only after the waiting period will they be allowed to proceed with the edits.
A spokesperson for Apple told CNN, “As threats to user devices continue to evolve, we work tirelessly to develop powerful new protections for our users and their data…In the rare cases where a thief can observe the user entering the passcode and then steal the device, Stolen Device Protection adds a sophisticated new layer of protection.”
The Stolen Device Protection feature will be available for all iPhone users in the near future as part of a software update.
Retail giant Target is experimenting with a new self-checkout policy. In select stores, Target is now limiting self-checkout to customers purchasing 10 items or fewer, redirecting those with more items to full-service lanes manned by cashiers. This change is hoping to address concerns that cashier-less technology alienates customers. John Mulligan, Target’s Chief Operating Officer, emphasized the importance of customer relationships, noting, “Our guests tell us they enjoy interacting with our team.”
The change in the self-checkout system is aimed at understanding shoppers’ preferences and reducing wait times. Self-checkout lanes were designed to streamline processes and cut labor costs. But recently, Target has seen a 6% increase in customers utilizing full-service cashier lanes, since the self-checkout systems often breakdown and error out, causing them to be cumbersome and time consuming.
The impersonal and unreliable nature of self-scan machines has led many retailers, including Walmart, Costco, and Shoprite, to reevaluate their self-checkout strategies.
Additionally, research in the retail industry has revealed that self-checkout leads to higher losses due to theft and customer error. Target emphasized that while theft is an ongoing concern, it didn’t drive their new self-checkout policies.
As airlines struggle to recover from COVID-19 losses, United Airlines displayed its new model for front-of-the-plane seats. The new seats, which will be used on narrow-body domestic flights, include wireless armrest charging stations, setback screens, large tray tables, privacy barriers between seats, and winged headrests to increase comfort.
Other airlines, including JetBlue and Delta, have also upgraded their seats recently in hopes of attracting travelers who are interested in paying higher fees for additional luxury.
United’s new seats will soon be showcased on the Boeing 737. They are being manufactured by aviation technology group, Safran. Mark Muren, managing director of identity for United, said, “There’s no one seat that can probably fulfill all of our needs but this is the one we want to build our future around in the domestic space”.
Former First Lady Michelle Obama recently launched PLEZi Nutrition, a healthy food and beverage company which aims to offer “healthier, great-tasting products” to kids. Obama, who is the co-founder and strategic partner of PLEZi Nutrition, has experience with trying to get children to make healthier choices. As First Lady, she created the Let’s Move Campaign which encouraged kids to engage in physical activity and eat more fruits and vegetables. She helped to pass the Healthy, Hunger-Free Kids Act in 2010, which increased the nutritional value of school lunches across the country.
PLEZi Nutrition’s first product is a fruit juice for kids called PLEZi, which contains significantly less sugar than the leading fruit juices on the market. The company stated that they have plans to begin selling other items in the near future, which focus on “Lowering sugar content and lowering sweetness to help adjust kids’ palates to crave less sweetness”.
Obama is concerned by the rising rates of obesity and nutrition-related illnesses in children in the United States. She said, “I’ve learned that on this issue, if you want to change the game, you can’t just work from the outside. You’ve got to get inside—you’ve got to find ways to change the food and beverage industry itself”.
Everyone is familiar with the content feeling of walking through smooth, silky sand at the beach only to be suddenly irked by stepping on something hard and painful. While it may sometimes be a seashell, often we stomp on all sorts of litter, frequently bottle caps.
As part of Coca-Cola’s “World Without Waste” initiative, the company’s UK branch has begun manufacturing new models of its plastic bottles. The new design features an attached cap, making it easier to recycle the whole piece and eliminate tossing the caps. The global initiative’s main mission is to collect and recycle one can or bottle for every one that they sell by 2030. It also aims to produce cans and bottles made of 50% recyclable material by 2030 and to offer 100% recyclable packaging by 2025.
Jon Woods, Coca-Cola Great Britain’s general manager, explained the new bottle design: “This is a small change that we hope will have a big impact, ensuring that when consumers recycle our bottles, no cap gets left behind.”
In addition to the pollution problem the loose caps pose, it is also an image concern for companies like Coke. The population notices the shorelines and landfills overflowing with these items, associating the trash with the company and negatively impacting their brand’s reputation. New regulations by the EU also require companies to attach the caps to some plastic bottles by the end of 2024.
While some environmentalists believe Coca-Cola should switch from plastic to reusable containers, the shift the UK spur is making in its bottle design is surely a step in the right direction.