“What Would You Do for a Klondike Bar?”

After 40 years on the market, the Klondike Choco Taco ice cream bar is being discontinued.

The company, which is owned by Unilever, explained that consumers have shown increased interest in many of its other products. In order to ensure enough supply of those items, Klondike has had to make significant decisions.

While the reasoning behind the decision is a positive one, nostalgic customers are disappointed. In addition to leaving a mix of disgruntled, funny, and emotional comments on Klondike’s Twitter account, fans have rushed to stores before it’s too late. Many shops have been bought out of Choco Taco.

If it is any consolation, Klondike has alluded that there is hope that the beloved ice cream bar will make its way back to ice cream trucks in the future. In the meantime, people can continue to enjoy the summer with the signature Klondike bar, as well as cones and shakes.

Avatar photo

About James Cannon

James Cannon is an experienced hedge fund analyst. He has served on the advisory boards for various different Fortune 500 companies as well as serving as an adjunct professor of finance. James Cannon has written for a variety of Financial Magazines both on and off line. Contact James at james[at]businessdistrict.com