There are magazines everywhere around the web these days. No matter what your area of interest, you can probably find something to peak it. Now the multi-billion dollar company Google has also jumped on the bandwagon, with the launch of its own quarterly magazine, attempting to create a “breathing space in a busy world.”
Headquartered in the United Kingdom, Google’s magazine ‘Think Quarterly’ is a 68-page glossy focusing on business. Using a Flash app, this aesthetically stunning production is designed by The Church of London (a creative agency). Articles are based on business and technology topics, composed by various freelancers, as well as professionals in the field including,The Guardian’s ‘Datablog’ Simon Rogers and ‘WE Magazine’ editor Ulrike Reinhard.
According to Google’s managing director of UK & Ireland operations Matt Brittin, the thinking behind the magazine is simple: “At Google, we often think that speed is the forgotten ‘killer application’ – the ingredient that can differentiate winners from the rest… We know that the faster we deliver results, the more useful people find our service…But in a world of accelerating change, we all need time to reflect. Think Quarterly is a breathing space in a busy world. It’s a place to take time out and consider what’s happening and why it matters.”
Google will always be jumping on new ideas and ‘Think Quarterly’ is just one way for it to naturally advance in a fast-advancing Internet world.