Category Archives: Sports

What Makes a Sandwich Make the News?

In a delightful intersection of sports and snacks, the New York Times recently published an investigation into one of the NFL’s most beloved locker room staples – the Uncrustable sandwich. From Super Bowl quarterback Brock Purdy to coach Andy Reid, these frozen peanut butter and jelly confections have become an unexpected mainstay of professional football nutrition.

The numbers are staggering: NFL teams collectively consume between 3,600 and 4,300 Uncrustables weekly, or roughly the weight of three Travis Kelces. This amounts to at least 80,000 per year which would cover over 18 yards of a football field.

Of the 24 out of the 32 NFL teams who responded to the survey, the Denver Broncos lead the league in consumption at 700 per week, while the New Orleans Saints maintain a more modest appetite at 50 weekly sandwiches.

Former Pro Bowl tight end Dallas Clark compares their arrival to the invention of the cell phone: “When they came out it was like, ‘Duh, why did someone not think of this a looong time ago?'” The appeal isn’t just about taste – it’s about practicality. As former Colts center Jeff Saturday puts it, “You could throw your playbook on top of ’em, didn’t make any difference. Squished, unsquished, you’re gonna crush it.”

Today, they’re deeply embedded in NFL culture. San Francisco 49ers’ George Kittle eats up to four on flight days, while Travis Kelce claims he eats them more than “anything else in the world.” Some even credit them with Super Bowl success – the Colts ate them during their 2007 victory over the Bears.

Born in the mid-1990s in a small Minnesota kitchen, these circular, crustless sandwiches were the brainchild of Len and Emily Kretchman. Using nothing more sophisticated than a drinking glass to cut perfectly round shapes from regular bread, they solved the age-old problem of leaking jelly by developing a unique “blob in the middle” technique. After being acquired by Smucker’s in 1999, they transformed from a kitchen experiment into a nationwide phenomenon – and eventually, an NFL essential.

While nutritionists might not recommend frozen, processed PB&Js as their top choice, they acknowledge the practicality: quick carbohydrates from the bread and jelly, plus fat and protein from the peanut butter, all in a convenient, comfort-food package. Though the grape versus strawberry debate rages on, one thing’s certain – these humble sandwiches have secured their place in professional football’s pantheon of beloved snacks.

First Edible Mascot Delights Fans

The recent Pop-Tarts Bowl in Orlando, Florida, made history by showcasing the first edible mascot in the realm of sports. In a quirky move that captivated the internet, the Kansas State Wildcats triumphed over the NC State Wolfpack with a score of 28-19, culminating in the devouring of a colossal pastry emerging from a larger-than-life toaster.

As part of this creative marketing ploy, the victorious team celebrated by consuming the giant pastry, marking a distinctive trophy presentation that featured two actual Pop-Tarts nestled into slots atop a silver football.

Enthusiastic fans flooded various online platforms, including X (formerly Twitter), expressing their amusement through a plethora of memes.

Heidi Ray, senior director of brand marketing at Pop-Tarts (Kellanova), explained, “Campaigns that earn both coverage and conversation have a disproportionate business impact… We have been blown away by the reaction and engagement, which we are still analyzing. But, at this point, we are looking at success that rivals a major Super Bowl moment.”

Originally named the Blockbuster Bowl, the Pop-Tarts Bowl has a rich history, commencing in Miami back in 1990 and drawing over 74,000 fans. Presently hosted at Orlando’s Camping World Stadium, the event falls under the oversight of Florida Citrus Sports, a nonprofit organization managing regional events.

Various sponsors have graced the game over the years, including a multi-year deal with Florida Citrus Sports. The game underwent a rebranding as the Cheez-It Bowl for the past three seasons, featuring memorable celebrations such as dumping buckets of Cheez-Its on the winning coaches’ heads.

Rescheduled Olympics Now In Doubt

One of the largest casualties of the coronavirus pandemic was the 2020 Summer Olympics, which had been scheduled to take place in Tokyo from July 24 to August 9. The competition has been rescheduled for this summer, but it is far from certain that it will go ahead as planned: According to Wall Street Journal, 80 percent of the Japanese public does not want the influx of foreign athletes and spectators at a time when Covid-19 cases have spiked in the country.

The athletes are ready, but is Japan?

Those concerns are exacerbated by the example set by the Australian Open tennis competition, currently underway in Melbourne. Competition organizers there have been criticized for allegedly putting profits ahead of public health by allowing foreign players into the country.

In addition, Yoshiro Mori, the head of Japan’s Olympic Committee, faced calls last weeks to resign after complaining that “talkative” women in sports organizations caused meetings tended to ‘drag on’.