Bali Padda

Bali Padda is Chief Operations Officer and Executive VP of Operations for Lego Group sales.   With him in this role, sales in the region have escalated by over 50 per cent per annum over the last few years.  Padda believes that it was Lego Group’s strategy to “keep production close to core markets to secure a short lead-time and service to customers.”  Further, he has noted how Asia is set to be a core market in the future for the company.  And once manufacturing is decreased in the region, the environmental impact will be reduced along with the need for moving products from Europe to Asia.

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