According to the most recent Vinexpo/IWSR wine and spirits report, the world is expected to consume US $207 billion by the year 2022, drinking approximately 2.7 billion 9-liter cases. That represents growth in the industry of 2.15% between the years 2017 and 2022.
Due to the recent practice to “drink less but better,” value has out-paced volume in growth all over the world. This is especially true in North, South and Central America as well as in the Asia-Pacific region.
The United States is still the world’s most valuable market for wine with a value of US$34.8 billion in 2017. After the US France is rated the second most lucrative market worth about US$16 billion. China comes in at a close third with US$ 16.5 billion in sales.
Vinepress forecasts the China will overtake France as the second largest consumer of wine by the year 2020, with a value of over US$19 billion.
The top five markets for volume of sales did not seem to change in the last year with
• USA sold 318 million cases
• Italy sold 266 million
• France sold 250 million
• Germany 224 million
• China 156 million