William J. Lynch became CEO of Barnes & Noble, Inc., in 2010, and was appointed to the B&N Board of Directors the following year. Prior to these top executive roles, Lynch was also the President of Barnes & Noble.com, during which time he was responsible for the company’s eCommerce operations. Today, he can be proud of the company’s 40 million customers and the fact that it holds 27 percent of the eBook market, selling three times as many eBooks as physical books online.