Having joined Diebold Incorporated in 1996, in 2005, Thomas W. Swidarski became President, CEO and a Director of the board for the company. Prior to these promotions, he was Senior VP of Financial Self-Service Group and Strategic Development and Global Marketing and COO. Today, in his current roles, , he has developed and focused the Diebold leadership team and its employees on five key priorities: strengthening customer loyalty; enhancing product and service quality; building on Diebold’s supply chain; developing communications and teamwork; and rebuilding long-term profitability. With Swidarski at the helm, in 2011, the company’s service and services-related businesses accounted for over half of the company’s revenue. In addition, through these efforts and the company’s SmartBusiness cost savings initiatives, he has created a culture of continuous improvement, enabling Diebold to achieve its initial three-year goal of eliminating $100 million from its cost structure in November 2008. Then the company cut a further $100 million by the end of 2010, and it looks like that by 2013, this will increase to a further $100 million.