Tag Archives: Verizon

Copyright Alert System Hopes to Gently Reduce Illegal Downloading

Downloaders Beware!
Downloaders Beware!

It’s been about ten years since the entertainment industry tried to aggressively to end illegal downloading of movies, music and TV shows with huge lawsuits that attacked everyone from children to seniors, ending from time to time in huge monetary payouts.

Noting that the lawsuits had little effect on halting the copyright infringement which is still rampant, a new tactic is about to be launched on internet pirates who share their downloaded files. Anyone illegally sharing their files online will receive warning notices from their internet providers, telling them bluntly that they are in violation of federal laws prohibiting the copy and use of protected intellectual property. If the warnings go unheeded those in violation can be subjected to a 48-hour internet slowdown. Those who believe they are being falsely accused can file a protest, but it will cost them.

The hope is that the implementation of the Copyright Alert System, which uses warnings and education, will be enough to curb much of the abuse, while giving violators multiple chances to make amends will reduce the number of lawsuits.

“There’s a bunch of questions that need to be answered because there are ways that this could end up causing problems for Internet users,” such as the bureaucratic headache of being falsely accused, said David Sohn, general counsel for the Center for Democracy and Technology, a Washington-based civil liberties group. But he added: “There’s also the potential for this to have an impact in reducing piracy in ways that don’t carry a lot of collateral damage.”

The program begins this week, and is being implemented by the five biggest internet service providers in the country: Verizon, AT&T, Time Warner Cable, Comcast and Cablevision; plus two key organizations that represent the entertainment industry: the Motion Picture of America and the Recording Industry Association of America.

Best Marketing Advice: Believe in Your Product

Verizon iPhone 4 Versus iPad 2

We all heard about the craziness for the iPad 2 and how sales went completely out of control.  Apparently not so for the Verizon iPhone 4.  They did okay but it wasn’t “revolutionary.”  It was seen primarily as “just another iPhone 4” with Apple not participating so much in promotional sales, leaving it mostly to Verizon.  At the end of the day the marketing message was clear: “Verizon can’t market its way out of a paper bag.”

Verizon Not Hot on Marketing

It’s not really a surprise when you look at the company’s marketing history.  Even when it came to the Droid, it didn’t do that well and it had quite substantial opportunity since there were plenty of customers who would have settled for it over the iPhone 4.  Verizon should have jumped on the bandwagon and used iPhone for its marketing technique by selling it as an iPhone but ultimately it did quite the opposite and promoted the Droid as “the anti-iPhone.”  Well, that wasn’t going to satisfy anyone.

Learn Lessons Like a Politician

At the end of the day, to really be a success in marketing what you need to do is believe in your product.  Just like the British Labour Party in the 1980s kept trying to be a watered-down version of Thatcherism and that didn’t work, Verizon should have honed in on its own market and those who wanted its product.  Around 99 percent of Verizon’s customers are non-geek and so only required something that was like an iPhone (for a better price).  Indeed before the era of Verizon iPhone, AT&T’s iPhone was beating Verizon Droid sales by a staggering 2.5 to 1 which led to a total flop of Verizon’s Droid marketing.

At the end of the day, any marketing buff will tell you just how important it is to hone in on your own specific market if you really want to succeed in pushing your product.  Marketing Lesson 101 learnt: believe in yourself.