The way to go with marketing these days – if you want to be up with top technological techniques – is SEO. Japanese car manufacturer Honda, could learn a thing or two from this marketing method. It is using just one website for different selling points. For example, whether you were looking to buy a used car or were just thinking about maybe becoming a new customer. This made things very confusing since if you would put in a Google search for Honda, you would be sent to their primary site and then you would have to spend time roaming it before reaching your particular area of interest.
Honda Hails SEO Help
So how did the extremely successful and popular Japanese car manufacturer solve this issue? It brought in the SEO experts who developed a “one size fits all solution.” What they did was set up a section that just focused on used cars and then redirected all traffic to that. They then established a map based on the user’s location so that if someone from the Sacramento area was looking for a car, the map would provide them with a list nearby and then put that potential new customer in contact with the current owner.
Higher Hits for Honda!
Well, Honda couldn’t have been happier with the results! In just a few months following their SEO work, their search queries escalated “from tens to thousands.”
SEO, SEM and SES Success
It seems that if you want to be any kind of success in today’s Internet market, the following acronyms need to mean something more than just a few letters. Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Search Engine Strategies (SES) are today’s mandatory media tools.
Indeed, you just need to look at what’s been going on in India to have this theory proved. Figures for 2009-10 show that of the 785 crore* spent on online advertising market in the country, a staggering 368 crore of this was spent in the field of search advertising; this amount is expected to further increase for 460 crore for 2010-11.
So, no matter what business you are, if you want to market your product well and continue to grow, or to at least really start to put yourself out there, you could be well advised to become extremely familiar with SEO, SEM and SES.
*a unit in the Indian numbering system equalling ten million (10000000; 107), or 100 lakh.