Tag Archives: New York

Better Late Than Never: Sandy Victims Applaud Aid Package Passage in House

New Jersey Governor Chris Christie

In a joint statement delivered by New Jersey Republican Governmor Chris Christie and Democratic New York Governor Andrew Cuomo, the leaders stated their appreciation of the passage of a $50.5 billion Hurricane Sandy recovery aid package  in the House of Representatives.

“The tradition of Congress of being there and providing support for Americans in times of crisis, no matter where they live across this great country, lives on in today’s vote in the House of Representatives.”

The legislation allocating the funds will now have to go to the Democratic- controlled Senate, where it is sure to pass through quickly.

Republicans in the House did not move to pass the aid package as quickly as they could, debating on the effects of such a large allotment of funds on US debt reduction, spending and taxes.

Dirty Marketing Tricks?

How McDonald’s is Selling to Kids

It’s one thing to play dirty marketing tricks on the average man in the street, but quite another to do so on kids. Well, apparently, that’s exactly what’s been happening with corporations such as McDonald’s which is using online games “to take away parental control.” The thing is, we keep seeing studies that show that if this kind of marketing was lessened, so would the bad health of our next generation.

Parents Fight Back

But finally there has been an outcry from angry parents. Adults from the New York and San Francisco areas are trying to “curb this marketing by setting nutritional requirements for kids’ meals with toy giveaways.” Of course, McDonald’s isn’t going to take this lying down. It is in a battle against these parents through legal channels as well as enacting “pre-emptive bans of similar legislation in other states.”

The bottom line is, it’s just too easy for large corporations such as McDonald’s to access kids. Indeed it has been said that there has never been a better time for this, since they are able to “bypass parents so successfully.” Further, “online games are just the tip of McDonald’s $3 billion global marketing iceberg.” The only way that we can ensure the way food is marketed for the future is geared by parental and nutritional experts is by “demanding that McDonald’s stop marketing to kids.” It needs to be serious nutritionists – not “fast-food executives” directing how these foods are sold.

Marketing Gone OTT

It could be said that marketing has just gone over the top in recent years. It’s no longer just TV commercials (that of course can be ignored quite easily) but the interactivity of marketing techniques that will grab the attention. One example is of a Kraft Web site that asks consumers to “send a custom video to your friends to show how much you love KD [Kraft Dinner].” If you have not received a video, you are anyway able to view the whole “gallery” of videos that others have submitted. Individuals are able to log on to a whole host of commercial web pages and create their own avatars, “play with virtual pets and interact with their favorite movie, comic book and TV characters.”

This all makes it increasingly tough to fight this new, successful marketing guru. But it seems evident from the research above that parents are not going to take this lying down anymore. The question is, who is going to win? McDonald’s is an extremely large, successful corporation that is definitely going the legal route with all of this, and it thus might not be so easy for parents to fight it.

Only time will tell. But in the meantime, McDonald’s is working fearlessly to ensure it still has the upper hand when it comes to its McNuggets and cheeseburgers.