Tag Archives: Los Angeles

Honda Becomes Founding Partner for 2028 LA Olympics

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Honda will serve as a Founding Partner and official automotive sponsor for the 2028 Summer Olympics and Paralympic Games in Los Angeles. The company will also sponsor Team USA at the 2026 Winter Olympics in Milano Cortina.

The partnership represents a change in Olympic automotive sponsorship, with Honda taking over from Toyota after the Paris 2024 Games ended. Honda is now joining Delta and Comcast as the first tier-one sponsor to sign with LA28 since 2021.

What Honda Will Provide

While Honda hasn’t disclosed the deal’s value, founding partner agreements typically cost more than $200 million. This sponsorship brings LA28’s total sponsorship revenue above $1.5 billion, moving closer to their $2.5 billion target.

Honda also plans to supply various vehicles and equipment for the Games, including electric and hybrid cars, motorcycles, ATVs, and marine engines.

The company will focus on sustainable and accessible transportation options to support LA28’s environmental and inclusion goals. Honda and Acura vehicles will also pace all endurance events during the Games.

Beyond Transportation

Honda has committed $1 million over four years to nonprofit organizations that align with Olympic and Paralympic values. The company already supports U.S. Paralympic athletes, including wheelchair racer Susannah Scaroni.

Honda will run marketing campaigns through NBCUniversal to maintain visibility across Olympic media and venues. The partnership also connects to Honda’s history in Los Angeles, where the company established its U.S. headquarters in 1959.

BMG Expanding Los Angeles Office

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Music producer BMG (Bertelsmann Music Group) is moving to larger digs just up the street in Los Angeles. In keeping with their preference for having everything under one roof, BMG is moving into a two-floor, 30,000-square-foot space at 5670 Wilshire Boulevard. The new location is just seven blocks east of their old location, 6100 Wilshire.


Currently BMG has 135 employees in Los Angeles, but they plan on growing this coming year.


BMG launched a new facility two months ago in Nashville. The new space brings together the company’s publishing business, as well as its copyright and loyalty divisions under the name BBR Music Group, located at 1 Music Circle South.


In addition, BMG opened a new office in New York at 1 Park Avenue only one and a half years ago.


The new Wilshire office will be the home of the company’s west coast publishing and recording teams, its synch and licensing, film and books groups, plus BMG Production Music.


CEO Hartwig Masuch explained:


“Los Angeles is our largest-grossing operation in our largest market, and this marks another significant investment in our fast-growing US business. It is consistent with BMG’s philosophy – all our services under one roof, operating off the same platform, and taking a global perspective.”


BMG was founded in 2008 and headquartered in Berlin, Germany, the same week Spotify launched. It began with only three people in one shared office. By 2019 BMG has 15 offices in 12 countries with 850 employees.

Best Destinations for Business Travelers in the US

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Business travelers spend lots of money during their peregrinations for their companies. Global business travelers spent more than US$1.3 trillion in 2017, with China and US businesses the top two spenders. Expedia, the on-line travel agency looked its annual data and discovered that out of a total of 405 million trips made for business by Americans, about 60% extended their stays for fun.


The following three cities were found be the best US cities in which adding a few days to your business stay is the most fun according to small business solutions marketplace Fundera.


In first place was Los Angeles. Strategically situated in one of the sunniest US cities, a visitor can count on great weather, but there is a lot more to LA than sunshine. Gorgeous beaches, fantastic restaurants, non-stop entertainment opportunities and world-class museums are just the beginning of what makes LA such a great place to chill.


What must have been a close second is of course New York City. One of the great cities of the world, despite cold winters and hot/humid summers, the Big Apple is unquestionably the go-to place for an exciting vacation chock-full of an almost endless variety of activities suitable to every taste. From Broadway shows to lovely parks, the city that never sleeps is good choice for an after-work break.


In third place comes Dallas; but it ranks first in US cities not along any coast. This city is a wonderful compromise in its size, convenience and culture. Since it is not a mega metropolis like LA or NY, it might have less by way of choices for restaurants and hotels, but it makes up for that in the calm, cool atmosphere created by a smaller, friendlier and easier to get-around in environment. Not to mention the Dallas airport is a hub for just about anywhere else you might want to travel to in the US.


Fundera says that an average stay in a Dallas hotel is just under $190 per night, lower than in less-populated cities such as San Francisco or Miami. The Dallas Fort-Worth Airport is 20 miles from downtown, but even during rush hour it will only take 40 minutes to arrive.