Tag Archives: Corey Singman

Branding with Bruce Shalett

According to Wikipedia, a branding firm is one that “specializes in creating and launching brands, as well as rebranding….to create, plan and manage branding strategies for clients, but can also involve support in terms of advertising and other forms of promotion.” These days, to succeed firms need to market their products effectively.  But what does this mean in practice? In other words, today, to get ahead of the marketing curve, companies need to ask themselves, what do their customers/clients want of them and how can they show their clients they have it?

This is where the new word on the block comes in – branding. What is branding? And how can a company like Bevel Brands, LLC, with executives such as Bruce Shalett, Corey Singman and Jeff Ela, help with this?   Bevel Brands, LLC is a branding company that uses “strategy, creativity and technology to build brand and business value.”  The firm has already helped companies “deliver brand growth and market share gains for brands” including: WaterPik, DeWalt, The Healing Garden, Mr. Bubble, St. Joseph, Calgon and many others.

Bevel Brands offers a variety of services to its clients. The firm starts with research and analytics to develop brand valuation, business case, customer/consumer understanding, etc. Next, it develops a tailor-made strategy (by assessing the firm’s brand definition, brand strength management, portfolio and architecture, experience strategy, etc.). Then a sales assessment occurs (involving a joint business planning partnership).  Finally Bevel Brands works on an operating platform (which is basically experienced staff who “execute the applicable strategies) as the last part of the process.”

Bruce Shalett and Bevel Brands can be a step forward for a firm wishing to take its marketing/branding strategy to the next level.