Tag Archives: advertising

Super Bowl Ads Heading for Touchdown

Communications, Economy, , ,

Apparently “You get what you pay for” is as true for Super Bowl advertising as it is for other purchases; at least marketing experts believe it. Take for instance the fact that despite asking record fees for ads at last year’s Super Bowl XLV, all the ad space was sold. And the same phenomenon is happening this year for Super Bowl XLVI.

Part of Super Sunday

Super Bowl XLVI

Experts are saying that next month’s Super Bowl will most likely surpass the take for last year’s, and next year will do better than this year. Companies and their marketing agents strongly believe, to the tune of millions of dollars, that it is an honor and a privilege to be a part of Super Sunday.

Profitable, Too

But it’s not just a privilege; its lucrative as well, say experts such as Brian Steinberg, the television editor for Advertising Age. “It’s a huge investments but it’s also one of the best ways to maximize their time. Fewer TV properties have that reach thanks to DVR and the Web. The Super Bowl is increasing, rather than losing, its audience.”

And as long as that audience continues to drink, snack and continue to watch TV, there is no end in sight to the money that can be made at the Super Bowl.

Sold Out

NBC is the network which will be broadcasting the game on February 5th, from Indianapolis. NBC has already announced that there is no more time left for ads during the game itself, but there are still a few spots left during the pre-game show. Despite the fact that NBC has not publicly disclosed how much each spot costs, the Associated Press estimates the charge to advertisers is somewhere between $3.5 million and $4 million for each 30 second time slot. Just 20 years before a half-minute cost advertisers only $1 million or less.

BIG Audience

That amount of money, however, buys the ad-men the largest TV audience in the United States all year. Last year’s figure was 111 million Americans who were glued to the game, many of whom watched with fascination the tens of commercials which were broadcast during the time-outs and other game breaks.

“There’s nothing to compare it to. Maybe the Oscars or some of the music (awards) shows, but not really,” said Stephen Master, head of sports for Nielsen, which tracks viewership.

“The Super Bowl works for different kinds of companies. It’s a wonderful venue for companies with a new product since it builds brand awareness so quickly. But it also allows the ability to rebuild or to recast a brand,” said Tim Calkins, professor of marketing at Northwestern University.

Full Service International Marketing And Communications Company

Companies, Consumerism, , , , , , ,

Omnicom Group Inc. (OMC) supplies an amazing variety of advertising, marketing and corporate communications services around the world. Omnicom provides services in media advertising, public relations management, customer relationship management and specially communications. The company was founded in 1944 and has 65,000 employees working on 5 continents. Its profit was approximately 7 percent of revenues or $827 million in 2010.

What I like about this company is that its a specialist company. It has taken the areas of marketing and communications and has developed as many of those areas as possible. The fact that it performs marketing work in many countries and cultures around the world testifies to its flexibility and creativity.

The company’s stock is selling at $41.15 which is below its 200 day moving average of $44.41 but above its 50 day moving average of $39.01. Omnicom stock dropped in August from $48 to $36 with the market and is now on its way back up.

Some of Omnicom’s up and coming managers are: Janet Riccio; Bruce Redditt and Asit Mehra.

As with all investment decisions, the stock should be investigated thoroughly before purchase.

Apple’s Advertising Aberration?

Consumerism, iPad 2, , , ,

iPad 2 Commercial Needs Work

Apple doesn’t really even need to advertise itself. The company’s products seem to pretty much know how to sell themselves. As noted by Peter Oppenheimer, the company’s CFO, “Apple sold every iPad 2 that we could make.” Hardly a company that needs any marketing assistance. But nonetheless, the powers-that-be have clearly made the decision to do otherwise and clearly dedicate a fair portion of its budget on marketing as do most large corporations. It’s only a shame if they invest this money and then not actually achieve the image they are going for. And that seemed to happen with the latest commercial for the iPad 2.

Apple Shouldn’t Have Broken With Commercial Tradition

What’s somewhat strange in this commercial is how Apple seems to have ditched its standard tradition of how it usually markets itself. Ordinarily, the company’s ads are based on how little they blow their own trumpets, but this one seems to do the complete opposite. The TV commercial that aired last week, had the iPad 2 as “an all-purpose tool useful to children and CEOs alike.”

Different to the product’s first commercial, it uses the theme, “if you asked,” as a way to argue its usefulness. The first one pushes the idea that technology alone is not enough.” Anyway if you want to check it out for yourselves, go to this link.