PUMA sees itself as a “creative leader in Sportlifestyle,” through which it is able to make the world a better place for the future. In its vision, this means a “safer, more peaceful, and more creative [world] than the world we know today.”  In order to achieve this, the company developed a tool – 4Keys – through which it ensures accountability, asking pressing questions like, is it being Fair, Honest, Positive and Creative in all its actions.  PUMA seeks to remain true to its values while inspiring passion and talent for its people. PUMASafe focuses on social and environmental issues; PUMAPeace supports global peace and PUMACreative supports artists and creative organizations.

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