Japan and Travel
The question on everyone’s lips of course is, how is Japan faring, post trauma? What does its road to recovery look like? According to Tourism Australia, pretty good. It looks like the company is going to begin marketing in the country next month again since “officials claimed they were confident of a swift recovery.” Marketing in Japan was put on hold last month by Tourism Australia but that things will be speeding up, pretty much because the company’s MD Andrew McEvoy sees how it is “in the Japanese DNA to travel,” so they won’t be sitting still all that much longer.
Japan isn’t set to sit in the sidelines forever. Indeed it is thought that the country is going to recover fast and “get strong again,” leading to increased growth. There doesn’t seem to be the need to be placing any ads but there are already notable signs that people want to start traveling again.
This is especially timely since next week it is Golden Week, traditionally a very major travel season for the Japanese. As well, schoolteachers were looking at Australian tour opportunities via Tourism Australia. Clearly the Japanese are not living in the past; in fact they are heading out to the future with enthusiasm.
As well, news today in Japanese industry is that as the country recovers, demand will increase in Japan for beef, copper and iron ore. According to Melbourne’s National Australia Bank Ltd’s commodities economist Ben Westmore, building up the country again could “drive demand for steelmaking materials and metals used in construction.” Given that the local protein supply was damaged, this will probably result in an increased need for imported dairy products and beef as well.
Further, there will probably be the need for more food imports due to the possibility of radiation leaks from the nuclear plant in Japan. So it looks like in general there will be more business inside of Japan and more travel outside during the coming months as the country goes from strength to strength following its recent travesty.