Norbert Reithofer: BMW

Founded in 1917, Bayerische Motoren Werke AG (Bavarian Motor Works) BMW is a German automobile, engine and motorcycle company headquartered in Munich.  It is the parent company of Rolls-Royce Motor Cars.  In 2010, the company produced 1,481,253 automobiles and 112,271 motorcycles across its brands.  In two of its recent model generations, the company has successfully reduced the fuel consumption of its fleet by over 30 percent throughout Europe, due to BMW EfficientDynamics.

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