Established in 1972, Nike, Inc. promoted “the endless possibilities for human potential in sports.” It was co-founder Bill Bowerman who set this tone at the time, but today, the company still adheres to these ideals. Nike’s goal is to constantly reach for new and innovative ways of thinking through developing products which assist all athletes reach their potential. From the business point of view, Nike wants to create opportunities that distinguish it from its competitors as well as creating value for the company’s shareholders. The company today is proud to be an international footwear and sports apparel distributor, boasting a strong Brand Portfolio with a variety of subsidiaries such as Umbro Ltd., and Converse Inc.
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