Kevin Roberts

Kevin Roberts is CEO Worldwide of Saatchi & Saatchi.  He joined the company back in 1997 and claims he loves the challenge of “developing cut-through businesses, brands and reputations.”  Since the day he walked through the offices of Saatchi & Saatchi, Roberts went from being the client of advertising agencies, to being the advertising agency itself.  Probably one of the – if not the – largest acquisition Roberts has made for the company, happened in 2006 when he won a $430m contract with JC Penney for Saatchi & Saatchi as a result of the Lovemarks idea (a marketing concept that is meant to replace the idea of brands) that he both invented and promoted.