In 2014, Jeff George was appointed Division Head of Alcon. He is also part of the firm’s Executive Committee. Prior to his current position, he was in charge of the firm’s generics division. Other roles he has held include: Head of Emerging Markets for the Middle East, Africa, Southeast Asia and CIS for Novartis Pharmaceuticals and Head of Commercial Operations for Western and Eastern Europe for Novartis Vaccines. He has been with the firm since 2007.