Duracell International Inc. manufactures and markets high performance alkaline and other types of batteries while marketing a lighting products line. The company holds a leading position in North American and European consumer battery markets with its “copper and black” DURACELL brand alkaline batteries. Its batteries are sold worldwide through consumer channels, to industrial users and to manufacturers of battery-powered consumer, industrial, medical and military equipment. Duracell has experienced more than two consecutive decades of increase in their sales, particularly because of its alkaline batteries.
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