Dennis S. Bookshester: Fruit of the Loom

Fruit of the Loom’s prinal business focus is on branded products ranging from children to the elderly.  It is one of the world’s largest manufacturers and marketers of underwear; printable T-shirts and fleeces; casual clothing; women’s jeans and children’s clothing.  These are sold to discount chains, mass merchandisers, wholesale clubs, screenprinters, department, specialty, drug and variety stores, national chains, supermarkets and sports specialty stores. It prides itself on offering an “unconditional guarantee” on all its products.  Other brands it controls include: Bradley Voorhees, and Day (BVD), as well as manufacturing and selling Screen Stars, Underoos and Funpals/Fun Gals.