Category Archives: Consumerism

Pizza Hut Teams Up with Turtles for Movie Promotion

Consumerism, Film, Technology

In order to promote the August premier of Teenage Mutant Ninja Turtles: Mutant Mayhem, Pizza Hut rekindled their decades old partnership with the TMNJ franchise to deliver a select number of pizzas in the New York City subway system. Children from the 80’s and 90’s are rejoicing in this nod towards their childhood, as they fondly remember the cartoon turtles, who are famous for enjoying pizza in the tunnels below the city.

According to Lindsay Morgan, Pizza Hut’s chief marketing officer, “Pizza Hut and Teenage Mutant Ninja Turtles have a longstanding history that goes back to the ’90s. Bringing the two together again for a new generation was a no-brainer… We wanted to pay homage to the Turtles’ origins and their love of pizza, while also infusing modern touchpoints and a fun, creative take on pizza deliveries”.

By texting a turtle emoji to a specified phone number, Pizza Hut customers could have their orders delivered to selected spots in subway stations. A YouTube Video explains the promo and documents the excitement of getting pizza delivered directly to your subway stop. Teenage Mutant Ninja Turtles: Mutant Mayhem will be in theaters on August 2.

Egg Prices are Finally Returning to Normal

Consumerism, Lifestyle, Markets, News

Between January 2022 and January 2023, the price of eggs increased by 70%, according to data from the Bureau of Labor Statistics. A severe and extended outbreak of the avian flu combined with higher production costs for farmers sent egg prices soaring to an unprecedented $5.30 per dozen in December 2022. Thankfully, the U.S. Department of Agriculture has recently reported that the cost of a dozen eggs has since returned to roughly $1.00.

This dramatic change is a result of the waning of the avian flu and the fact that egg producers have been busy replacing hens. As of May 1, 2023, there were 387 million egg producing hens in the United States, which is a 5% increase over last year. Daniel Sumner, University of California, Davis agricultural economics professor, explained, “There are now more hens and more eggs on the market. That is, supply has increased, and prices have normalized”.  Sumner also predicted that, barring another flu outbreak, egg prices should remain moderate for the foreseeable future.  

Michelle Obama Launches Health Food Company for Kids

Consumerism, Lifestyle, Markets

Former First Lady Michelle Obama recently launched PLEZi Nutrition, a healthy food and beverage company which aims to offer “healthier, great-tasting products” to kids. Obama, who is the co-founder and strategic partner of PLEZi Nutrition, has experience with trying to get children to make healthier choices. As First Lady, she created the Let’s Move Campaign which encouraged kids to engage in physical activity and eat more fruits and vegetables. She helped to pass the Healthy, Hunger-Free Kids Act in 2010, which increased the nutritional value of school lunches across the country.

PLEZi Nutrition’s first product is a fruit juice for kids called PLEZi, which contains significantly less sugar than the leading fruit juices on the market. The company stated that they have plans to begin selling other items in the near future, which focus on “Lowering sugar content and lowering sweetness to help adjust kids’ palates to crave less sweetness”.

Obama is concerned by the rising rates of obesity and nutrition-related illnesses in children in the United States. She said, “I’ve learned that on this issue, if you want to change the game, you can’t just work from the outside. You’ve got to get inside—you’ve got to find ways to change the food and beverage industry itself”.

Air Fryers Continue to Grow in Sales

Companies, Consumerism, Lifestyle

Food companies have taken notice of America’s love for air frying. Since 2017 Americans have spent an increasing amount of money on air fryers, with nearly $1 billion spent in 2022.

Several big name food brands continue to develop products that are air-fried or that can be made in an air-fryer. Campbell Soup’s Kettle Brand recently introduced air-fried potato chips to the market. Nestle is producing a number of frozen products that consumers are encouraged to prepare in the air-fryer, and Gorton’s Seafood, Kellogg, and Hormel Foods have added air-frying instructions to many of their frozen products. Tyson Foods’ air fried line has reached up to $100 million in sales.

According to CNBC, Adam Graves, Nestle U.S’s Pizza and Snacking Division President, says that air frying is “the biggest trend that we’re seeing right now in modern cooking”. 

Some people were skeptical that the air-frying trend, which boomed during the Covid-19 pandemic, would quickly disappear. But so far, the opposite has proven to be true. Now that people are expected to go back to the office, they appreciate that air-frying provides a quick, healthy method of cooking, and they continue to purchase air-fryers. 

Some estimates suggest that 60% of American homes now contain an air fryer, and while this makes it far less popular than the microwave, the air fryer has recently surpassed the grill to become the fourth most popular cooking appliance in America today.

Introducing Temu, the Most Downloaded App in the US

China, Consumerism, News, , ,

It is safe to assume that most Americans would consider Amazon and Target to be the most popular online retailers, along with some other well-known conglomerates.  And until the Super Bowl last Sunday, that stood true. But now, in a surprising turn of events, a new online shopping platform has become the most downloaded app in the United States, surpassing even the biggest names in the industry.

Temu is an online shopping destination for just about everything, including clothing, houseware items, electronics, and much more. Based in Boston, it shares the same parent company as the Chinese e-commerce icon, Pinduoduo. The target market is anyone looking for great deals. And, with prices like $11 for a smart watch and $8.50 for wireless earphones, it’s not hard to understand the ultra-quick popularity Temu has gained.

In its 30-second Super Bowl slot, word about Temu reached millions of US homes. The ad focused on bargain prices yet feeling like a billionaire. The background song played: “The prices blow my mind. I feel so rich. I feel like a billionaire.”

According to Sensor Tower, since its release in September, the Temu app has been downloaded 24 million times.