After a 15 year hiatus, the world’s second largest fast food chain has returned to France. Burger King Worldwide opened a new restaurant for the first time since 1997, at the Marseille airport last Saturday, with an agreement with Autogrill, which operates restaurants in service stations on highways.
Burger King is hopeful that this time around will prove more profitable than its last incarnation in the country better known for its high-minded cuisine than for its love of fast-food. Fifteen years ago Burger King, well-known for its “flame-grilled Whoopers” was forced to close 39 French restaurants because they were losing money.
The restaurant chain is already planning its second opening in a highway service station in Champagne during the first half of 2013.