Abercrombie & Fitch Co.

Abercrombie & Fitch Co. is an American retailer of casual clothes for collegiate consumers. It has over 300 branches throughout the United States, and has been expanding internationally over the last few years. Hollister Co., Abercrombie Kids and Gilly Hicks are also part of the Abercrombie brand.

Abercrombie & Fitch’s main competitors include Aeropastale and American Eagle Outfitters.

The company was founded by Daniel Abercrombie in 1892, starting out as an elite outfitter of sporting and excursion goods. During its early years, the store’s customers included Richard E. Byrd, Amelia Earhart, Ernest Hemingway and Theodore Roosevelt.

Abercrombie was joined by Ezra Fitch, a powerful lawyer and dedicated customer, in 1900. After many years of successful business, the two began to argue incessantly, which eventually resulted in Abercrombie leaving in 1907. The brand has since evolved into a collegiate-focused retailer, with “the coolest, high quality, All-American lifestyle clothing for every guy and girl.”

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