Trump Org Disengaging from Trump SoHo

 

The Trump SoHo, located at the corner of Varick Street and Spring Street in the Hudson Square neighborhood of Manhattan. Photo courtesy of Beyond My Ken.

Trump SoHo will be losing its designation as a Trump hotel as the Trump Organization withdraws its name-licensing deal from the former Trump signature destination in lower Manhattan.

Donald Trump announced his plan to build Trump SoHo from his position as host of The Apprentice reality television show, to much excited anticipation. But even back in 2007 the project suffered. Wall Street lenders would not fund Trump projects anymore, due to his history of bankruptcies, so the money for the hotel came from a controversial source.

Bayrock Capital was a major sponsor, led by Felix Sater, who had been convicted of overseeing a “pump and dump” stock fraud scam which was connected to Russian criminals. Additional money for the hotel came from foreign sources, mostly from the former Soviet Union who were suspected of money laundering. No charges ever stuck.

After it opened in 2010, the hotel never did well. Managed by the Trump organization from the very beginning, the hotel never recovered from the economic crisis that began in 2008, which left the target population’s discretionary spending in tatters.

In 2014 the hotel was sold in a foreclosure auction to the CIM Group, which was one of its biggest lenders. After Trump’s election business was still stuck. Liberals have been boycotting everything and anything “Trump,” including the noted refusal of basketball legend LeBron James to stay at the hotel last year. This past summer the Koi Restaurant closed its doors at the bottom of the hotel noting that business plummeted after Trump’s election. “Before Trump won,” the restaurant told Money magazine, “we were doing great.”

James Cannon

About James Cannon

James Cannon is an experienced hedge fund analyst. He has served on the advisory boards for various different Fortune 500 companies as well as serving as an adjunct professor of finance. James Cannon has written for a variety of Financial Magazines both on and off line. Contact James at james[at]businessdistrict.com