Toys R Us Making a Comeback


Former global chief of merchandising and present CEO of Tru Kids Brands, Richard Barry, says he would like to open at least two Toys R Us Stores in the United States in 2019, according to someone who is aware of Barry’s plans.


Last October Tru Kids Brands won the rights to the Toys R Us brand after the company went bankrupt last year. Tru Kids also owns the rights to the company’s other assets such as Babies R Us and Imaginarium.


“We’re definitely coming back in 2019. At minimum two stores. There’s more planned for 2020,” the unnamed person said.


That person added that the new stores will be smaller than the old ones and will be more “experiential.”


“We have significant interest about how to bring the brand back to the US,” Barry explained to CNN Business earlier this year. “We’re working 24 hours a day, 7 days a week to bring it to life.”

James Cannon

About James Cannon

James Cannon is an experienced hedge fund analyst. He has served on the advisory boards for various different Fortune 500 companies as well as serving as an adjunct professor of finance. James Cannon has written for a variety of Financial Magazines both on and off line. Contact James at james[at]businessdistrict.com