Tag Archives: Twitter

Success of Social Media Marketing

Economy, , , , ,

It seems like today, if you want your business to succeed and you are looking for good marketing tips, it seems like everyone is in agreement on one area – social media. This would be great – and good for their businesses – if they understood how to use it to their advantage but apparently in that area, they are lacking.

Most people are looking for quality content which is probably why all types of newsletters (print and digital) are still popular. Ultimately it’s all about making a connection. The advice thus given by InformationWeek employee Michele Pepe-Warren is to “discuss topics that are relevant and interesting to your readers. If they know they’re getting useful information, they’ll continue to subscribe.” It’s also a good idea to keep it simple and ensure the design is clean-cut and not complicated since “poor design…can deter readers from any publication.”

According to statistics from iPressroom, Twitter is most popular with PR and marketing professionals, attracting a staggering 85.5 percent of users. But even with that there are 65 percent of users who believe Facebook will replace Twitter for media use.

So why is Twitter so popular? Apparently it is the “circulatory system of the news cycle,” which provides a “constant stream of valuable information and perspectives for PR and marketing professionals to watch in real-time.”

Social Media and Customer Service

Companies and organizations are starting to understand very quickly that potential clients are increasingly sharing more about their lives on social networks. Thus it is their role as a potentially successful business to “not just listen, but to understand what’s being said in order to act accordingly.” To jump on the bandwagon, companies thus need to assess the “combination of social tools” and work out how a “solid CRM strategy” can set up strategies between “customers, partners and other stakeholders.”

So there is much to be done and lots to learn for companies who want to stay one step ahead of what is going on social media today. While it may initially seem a bit daunting, once you’ve gotten the hang of these new social media tools they can help your business no end.

SEO Takes a Ride

Consumerism, Economy, Japan, , , ,

Suzuki Seeks Google Guidance

You wouldn’t necessarily put the two together – Suzuki and Google – just in the same way you might have gone “hmmm” the first time you were told to put peanut butter and jelly together (especially if you’re British). But somehow, just as the latter works supremely well in combination, the former might have a thing or two going for it as well.

It seems that Maruti Suzuki is going to be doing more than Googling for guidance on marketing techniques. In fact it is looking to “tie up” with the company in order to acquiesce a “more focused foray into the digital marketing space.” It won’t be restricting itself just to Google though since Suzuki is also looking into working with other “specialists” in the digital marketing field.
Suzuki is not stupid, fast recognizing that it has to respond to an eternally changing digital media world. Thus it understands the need to bring in specialist help, said the company’s marketing chief general manager, Shashank Srivastava.

Team Effort

Suzuki has thus already been working closely with Google on “search engine optimization and online reputation management initiatives,” which basically means Google is assisting the auto company in traffic keyword tracking. This enables Suzuki to thereafter respond as needed. For example if there has been a media posting (on say Facebook or Twitter) regarding the company’s services, it will be alerted and given an immediate opportunity to respond.

Marketing Surge for Suzuki

In general Maruti Suzuki has been surging forth in its marketing effort. Indeed the budget allocated to its promotion, doubled this year. It has “created social networking profiles of all its products,” with its prime hits being A-Star and Ritz since they attract the younger customers as well as netting in the most Facebook fans.

Suzuki Sells on its Own

The argument could also be made however, that the company’s cars speak for themselves. The new Suzuki Swift is even better than the one it replaced if that was possible since you probably would be hard pressed to find any complaints on that one. It is a great price and is truly able to “offer something that stands out from the comparatively bland and boring cookie-cutter crowd.” It boasts additional windscreen rake, a cool new front bumper, better angular headlights and some brand new tail light clusters.

Still, as the saying goes, you can never be too rich or too thin. Perhaps in today’s Facebook and Twitter world, you can never have too much SEO work on your product or service either.