Tag Archives: Nestle

Climate Change Non-Issue for Business Schools

NASA 16-008 – January 20, 2016 – 2015 Global Temperatures . Picture courtesy of NASA Scientific Visualization Studio.

Despite the fact that climate change has enormous economic consequences, only a handful of US business schools which allow students to focus their studies on sustainability.

Recent closures of facilities owned by Nestle and Coca-Cola, as well as an imminent coffee shortages on the horizon, which will disrupt companies like Starbucks, has still not sent the message to business schools that climate change is an issue that needs addressing by the business community.

Climate change affects every resource used by business: agriculture, water, land, energy, and workers and the economy. No business will be immune from the transformation caused by climate change. Some observers believe that without radical change in our business models climate change will lead to disastrous consequences.

The scientific consensus is that the best way to avoid disaster is to keep the average global temperature increase to only 2 degrees Celsius. In order to reach this goal emissions of greenhouse gases need to be limited to 1 trillion metric tons which will mean a 49 to 72 percent reduction globally from 2010 levels.

Clearly business needs to take a leading role in the reduction of gases that contribute to climate change, but the schools that are educating our future entrepreneurs and business leaders are not taking the issue seriously enough.

One study looked at 51 schools out of the hundreds in the country. It found that when a sustainable business course is offered, it is usually just an elective. Just a few business schools offer minors, majors, certificates or graduate degrees in sustainability business and /or management.

The 51 schools that were chosen for the study are leaders in the study of sustainability. The vast majority of schools do not offer any kind of coursework on the subject. The study showed that even the best schools for sustainability are doing a bad job preparing students for the future that is coming.

Nestea to Be Phased Out in US Market

A joint statement issued by Coca-Cola Company and Nestlé announced that they will be

Nestea Iced Tea

refocusing their efforts selling their soft drink known as Nestea, which is now sold as a partnership between the two companies.

By the end of the year 2012, the statement said, the emphasis of their joint venture Beverage Partners Worldwide (BPW) will be in Europe and Canada, where they hope to sell more of their ready-to-drink tea.

Coca-Cola, based in Atlanta, will sign an agreement with Nestlé for the rights to market the Nestea brand in Taiwan and Hong Kong. Everywhere else the BPW Company will be shut-down.

“Both partners believe a concentrated focus on Europe and Canada will accelerate the growth and bolster the market presence of BPW where the joint venture is most effective,” read the statement.

Death of Marketing Giant Eddie Stobart

Stobart’s Company Hit Jackpot

What was it about Eddie Stobart and his medium-sized haulage company that was so successful? At 56 years old, Eddie Stobart’s son (Edward Stobart) the man behind the Stobart Group (incorporating Stobart Rail, Stobart Ports, Stobart Air, Stobart Biomass, Stobart Ireland, Stobart Brand, etc.), passed away at University Hospital, Coventry, due to heart problems. But he sure did leave a huge legacy behind him. In fact, it has been said that Eddie Stobart was “a man responsible for one of the UK’s most idiosyncratic brands.” The father remains alive, in his eighties, but his son at 56, died suddenly.

What’s fascinating about the Stobart empire is that it was basically “offering the same product as its competitors” but totally sky-rocketed past any of them, becoming “a much-revered British institution.” Thus for companies looking for top marketing expertise and business success, the Stobart empire has to be the place from where to take lessons.

Stobart History

The Stobart haulage company basically began in the 1950s as an agricultural business, became a haulage company in 1976 (Eddie Stobart Ltd.). Around 20 years later “the brand was known throughout the land.” Big-known companies associated with Stobart include: Coca-Cola, Johnson & Johnson, Nestle, Proctor and Gamble and Tesco. It thus might not be such a big surprise that Stobart has around 25,000 members in its fan club.

Stobart Success

Whenever you were on any motorway journey throughout the whole of Europe, you would probably catch a glimpse of a Stobart truck; they really became household names of such. Today, the company is run by Eddie’s brother William Stobart who “continues the family involvement in his role as chief operating officer of the Stobart Group.” One of the things that made the company stand out perhaps was the fact that rather than the name truck drivers had accrued for themselves over the years of being somewhat sloppy and unkempt, the Stobart drivers were very smartly dressed. That for sure made them stand out.

Stobart Marketing Lessons?

So for those wanting to take their companies from average to something top notch by Stobart, one way to do this is by standing out from the rest. Do something different. Get yourself known for being the company that does it right; that does it better; that really takes pride in its work. That attitude sure did work for Stobart.