Tag Archives: Mark Zuckerberg

Facebook Bans Suspicious Accounts

Following the banning of 32 accounts in late July with suspected connections to Russia, Facebook removed an additional 652 accounts, groups and pages that it identified as exhibiting “coordinated inauthentic behavior.” That behavior included the sharing of political material.

The banned accounts were linked not only to Russia, but what was a surprise, also to Iran.
The 32 accounts banned in July were generally engaged in efforts to influence the up and coming November mid-term elections. The 632 additional fake accounts were focused more on influencing US foreign policy, and regional politics in the Middle East.

Facebook is not the only internet site where foreign entities go to influence the US voting public. Twitter suspended 284 accounts for “coordinated manipulation,” with many of those accounts sourced to Iran. Microsoft announced they saw a new Russian practice to copy conservative US websites, perhaps as a component of a spy campaign.

“There’s a lot we don’t know yet,” CEO Mark Zuckerberg said.

“You’re going to see people try to abuse the services in every way possible … including now nation states,” he said. He described the deception campaigns as “sophisticated and well-funded efforts that aren’t going to stop.”

When Z Comes Before G: Zuckerberg Trumps Gates

Online Advertising Analysis

When looking at the world of online advertising, it seems it’s out with the old and in with the new. According to an article in Forbes, it’s Facebook that is now in the lead, rendering Microsoft somewhat a thing of the past. Out of the $31.3bn marketing, a staggering two-thirds is now taken up by: Google, Yahoo, AOL, Facebook and Microsoft, but it is Facebook that’s really in the lead, putting Microsoft on a lower rung of the lander.

Look No Further Than Google

When it comes to website searching, it is clear that Google is the name, enjoying three-quarters of the entire market, and, according to eMarketer research, claiming 40.8 percent “all ad dollars spent in the US.

Facebook Fortune

But of course, when looking at the real big money earners, it’s Facebook again, still increasing its profits, “substantially faster than Microsoft.” Over 600 million people are now using Facebook and while in 2009 it had 2.4 percent share in the market, by the end of this year that figure is set to rise to 7 percent, rendering it “the third largest ad-selling company in the US.”

Microsoft Momentum

But it’s not all doom and gloom for Microsoft which has definitely been responding to market changes, having “revamped its online strategy with Bing and a partnership with Yahoo!” The company now enjoys a good search position too. Its revenue growth has been pretty consistent too, “up 18.3% in 2009, 22.9% in 2010, and expected to surge 38.9% this year and 48% next year.” According to a principal analyst at eMarketer, David Hallerman this is due to Bing’s overall capacity to “deliver relevant results to searchers, as well as the company’s marketing of Bing to encourage more usage.” As well, Hallerman noted that Google is kept “on top” due to the “network effect.” In layman’s terms this means that the more people who use the search engine, the more advertisers it gets “which in turn can attract more users and so on.” Still, despite Google’s continuing success, this should not take away from Microsoft which is “gaining both search query and market share.” Ultimately, the four largest search engines have claimed a staggering 93.6 percent of the entire $14.38bn market.

Facebook…A New Bubble?

Mark Zuckerberg When asked “how much is Facebook?” it was impossible until now to give a precise answer. In the past there was an initial indication of the value of the company founded by Mark Zuckerberg (26 years).  After all, Fritz Lanman, director of Microsoft’s strategy, recently admitted that his company had tried to buy the social network in 2007. The Microsoft boss Steve Ballmer went to the Facebook headquarters in Palo Alto, California: he had met Mark Zuckerberg, who has confessed that at 23 he had been trying to raise money on basis of a valuation of $ 15 billion.

This figure does not seem so fanciful that Steve Ballmer, since it began offering $ 15 billion to Mark Zuckerberg to get their hands on 100% of capital. Not wanting to lose control of his company, the president of Facebook declined. Steve Ballmer did not throw in the towel for Facebook completely and in October 2007, the publisher acquired a 1.6% share in the company equal to $240 million. A quick rule of three gives a valuation of $ 15 billion. At that time, the social network had 60 million subscribers, was valued $ 250 each. Since then the number of people on Facebook has exploded and it has now reached 600 million. The value of Facebook has not been multiplied by ten so far, “only” by 3.3.

The complex financing package raised some questions about the valuation of Facebook. The U.S. bank has not actually invested $ 450 million directly in Facebook. A fund, which was created for the occasion of the acquisition connected to these FBDC Investors LPis said to be registered in Delaware. If this proves true, the choice of this American state is not without reason: it is considered a tax haven for companies that are registered, non-taxation of profits made out of Delaware. The objective of Goldman Sachs was to offer its “best customers” to invest in this fund, according to its statutes can acquire up to $ 1.5 billion of securities Facebook, pocketing the passage of juicy commissions.