Some recent moves made my Harley-Davidson points in the direction of the company’s embrace of electric vehicles of the two-wheel variety. LiveWire and some other concepts indicate the iconic motorcycle company wants a piece of where the future lies in electric transportation.
Included in the future is the growing consumer appetite for renting their transportation rather than owning. H-D vice-president of product portfolio, Marc McAllister spoke on CNN business about the e-bike rental platform. McAllister said that the fast-growing e-bike platform is more of a commodity market place and H-D is exploring how it could offer its brand to customers in this type of platform.
The thought of Harley-Davidson, so well-known as the bike of choice for serious bikers, is considering a life in the world of cute little electric scooters, is a bit mind-bending. But the company has faced enormous pressure over the past few years in what has become a frighteningly competitive market for big bikes.
So, it’s not so surprising that the company has plans to introduce a naked motorcycle, an adventure tourer, and even a small-cap bike for consumers in places like India.
The company is now working on launching a full-electric ecosystem for its LiveWire. It is likely that entrance into the e-scooter space will bring more riders to the bond with Harley.