Tag Archives: India

Freakonomics Author Levitt Says Not to Worry About Sluggish Global Economy

Steven Levitt, professor of economics at the University of Chicago and renowned author of the provocative and sometimes startling bestseller Freakonomics, told attendees at an economics leadership forum in India that there is no cause for alarm over the poor … Continue reading

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Elder Pharmaceuticals Increasing Marketing Force

Big Plans for Elder Elder Pharmaceuticals has big plans.  Over the next two years 35 new products will be launched; the company’s sales and marketing force will expand by 1,000 and further development in rural markets will take place. Looking … Continue reading

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Indian Increases: Car Sales Skyrocket

There has been an increase in the amount of cars sold in India’s domestic market. Looking at figures for June 2011 as compared to June 2010, there was an addition of 2284 cars sold.  However, according to a report earlier … Continue reading

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Sidhwani Goes to Hollywood?

Updated Bollywood Marketing It used to be that when Indian filmmakers wanted to promote one of their new movies, they would just get a “giant, hand-painted poster, a television or cinema trailer and the pulling power of a star actor.” … Continue reading

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Diamond De Beers Deplete?

De Beers – the world’s largest miner and diamond supplier – may be heading for a depletion in sales this year. According to its marketing arm Diamond Trading Company (DTC) a “slowdown” is expected in the second quarter,” but there … Continue reading

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