Sony Sales Up After Chinese-Japanese Dispute Recedes Into Past

Nobuki Kurita

According to Sony Corp’s China head Nobuki Kurita, the giant consumer electronic company’s business in China is “more or less” back to normal levels after recent protests in China against Japan’s actions related to a group of disputed islands.

Last September saw a significant decrease in sales of Sony products in China as calls for a boycott of Sony reverberated in response to the nationalization of two islands in a group of islands under dispute in the East China Sea. In China these islands are called Diaoyu, and in Japan they are referred to as the Senkaku Islands. Japan nationalized these islands after they were purchased from private owners.

Because of the dispute relations between China and Japan were highly strained, adversely affecting sales of Japanese products in China. Kurita however believes that Japanese business in China should completely recover, showing a strong surge in the coming three years.

“My general impression is business conditions have more or less returned to the pre-crisis environment,” he told a media briefing at a Sony store in eastern Beijing.

Michelle Grathers

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