McDonald’s has close to 68 million customers every day, 33,000 locations and 1.7 million employees worldwide. This renders it the world’s biggest foodservice retailer. The company’s mission is to provide the “highest quality food and superior service, at a great value, in a clean and welcoming environment.” In an effort to achieve this, the company gets feedback from employees, franchises and suppliers on matters of food choices. Customers are able to make balanced nutritional decisions, based on the food breakdown data the company provides as well. Other principles crucial to the company are: energy conservation; sustainable packaging; and waste management. McDonald’s is always working on improving its operations as well as the overall customer experience.