In the beginning of 1998, Keith Bellows was appointed Editor-In-Chief of National Geographic Traveler magazine. Two years later he added to his responsibilities the position of VP of the National Geographic Society. With him in these pivotal roles, the magazine has been nominated for two National Magazine Awards; won more than 60 Lowell Thomas Awards for best travel writing (it has been named best magazine eight of his 12 years); and seven Folio Awards for Best Travel Magazine.