With its business philosophy of “regard every problem as a possibility,” the IKEA Group seeks to enhance the everyday life of the masses through its development of practical home furnishings at extremely competitive prices. Headquartered in The Netherlands, its name comprises an acronym of its founders. Part of the company’s mission is to make comfortable, leisurely living affordable for everyone, without skimping on style and quality. In addition, IKEA is constantly striving to make better products at even lower prices, ensuring it is even more competitive. Today, the company is best known for the sale of ready-to-assemble furniture for the home and office. Its website displays approximately 12,000 products and gets more than 450 million visitors per annum.
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Mikael Ohlsson