GMC Going Head to Head with Toyoto with New Midsize Truck

Offering consumers similar towing power to their competitors’ large-size trucks, GMC released their latest midsize truck as an attractive alternative.

Truck buyers will see the 2015 Canyon go on sale in the third quarter of 2014 together with

GMC's New Midsize Truck, the Canyon 2015
GMC’s New Midsize Truck, the Canyon 2015

a Chevrolet variety called the Colorado. Both models will have a maximum towing power of 6,700 pounds (3,039 kilograms), the highest in its class. General Motors is unveiling their new trucks one day before the North American International Auto Show which is opening on Monday, January 13, in Detroit.

The Canyon enlarges the number of GM truck choices to be the largest number of pickups by any other US-based company. GM already has a heavy-duty truck on their line-up; the new models are meant to compete with Toyota’s Tacoma, a large truck. GM has not yet released the price of their new models, but in general full-size trucks are priced about 46% higher than their midsize counterparts.

“Not everyone needs full-size capability, but they also deserve strength and true truck attributes that come in larger models,” Tony DiSalle, vice president of GMC marketing, said. “The Canyon will offer all the capability with confidence and GMC’s signature refinement that complements active lifestyles.”

Alison Meadows

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Alison Meadows has a PHD in Economic Trends in Modern Times and is a known writer who focuses on hedge fund investments. Meadows, her husband, and three kids live in Boston, where she grew up and attended college. Contact Alison at alison[at]businessdistrict.com